MeUndies Order Tracking Experience Redesign
Role: Digital Product Designer Experience: tracking.meundies.com Reimagining how MeUndies customers track their orders. |
MeUndies Order Tracking Experience Redesign
Role: Digital Product Designer Experience: tracking.meundies.com Reimagining how MeUndies customers track their orders. |
Background & GoalWhen a MeUndies customer places an order, they are sent an email containing their order number and a link to track the status of their order. This link takes the customer to a page hosted by an external vendor, WISMOLabs, that specializes in development and metrics tracking for order tracking experiences. In addition to allowing customers to track their order, the page also houses marketing assets aimed to drive customers to other areas in the MeUndies ecosystem. The current tracking page had no cohesion and was plagued with user experience issues. It was also visually inconsistent with the brand visual ID my team and marketing have been working to distribute across the site.
The goals of the order tracking redesign project were to:
|
Aligning on a Final ConceptFinding Balance
After pitching these concepts to our design lead and site merchandiser and getting their feedback, I resolved on a combination of the two. I used a similar layout to the second concept, which consisted of three equal sized rectangles horizontally placed on the grid. However, instead of using two of them for marketing assets, I opted to make the second rectangle a scrollable container for tracking updates. On mobile, this became an expandable and collapsible section that showed the three most recent tracking updates (which is what most users would want to see anyways). These rectangles also stacked neatly on mobile, which eased development effort. More secondary marketing assets were placed lower on the page, under the driver to our instagram. Providing Direction I also wanted to address the lack of direction in the delivered state if a user had an issue with their order. After working closely with our head of customer experience, we aligned on adding some brief copy with a link to an article in our help center that described what to do if there was an issue with an order. We were both confident this would help reduce the number of inquiries they receive from customers. |
Collaborating with Our VendorAfter internally aligning on a concept, I scheduled some time to walk through designs with our vendor who managed the development team. I created InVision prototypes to demonstrate functionality and annotated them with comments, so we could focus the meeting on clarifying any unknowns. I received very minor feedback, but was told the designs would be quite easy to develop. I gave them some visual polish and through them into Zeplin where I provided detailed annotations to guide the development process. Being that the developers were on different timezones, I wanted to make sure annotations were thorough and clear to circumvent the need to review them.
|
MeUndies Navigation RedesignCreating an admin-driven process for adding products to the MeUndies site navigation and turning IA user research into a new, effective navigation design.
|
MeUndies Homepage Redesign
Redesigning the MeUndies homepage to integrate with the Contentful CMS and address recurring site merchandising and user experience problems
|
Resume |
Telephone818-590-3952
Los Angeles, CA |
zeke@zekeskovron.com
|